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What is YouTube Music?

Glenn Rohrbacker

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If you’ve been on YouTube in the past few days, you may have seen ads for a brand new service being launched by the Google-owned website, called YouTube Music. Recently, there has been a huge shift in the way we listen to music, and a debate has emerged along with it to see who will come out on top as the leading music provider.

Tori Kelly got her start on YouTube (AP photo)

Tori Kelly got her start on YouTube
(AP photo)

We already have Spotify, Pandora, Rhapsody, Apple Music, Tidal, and now, YouTube Music, all giving us the same thing, but does YouTube possibly have some leverage?

You know artists like Tori Kelly, Pentatonix, Lindsey Sterling, Max Schneider, and more who have all broke into the mainstream music scene through YouTube. You also know music videos from artists like Taylor Swift, PSY, and Justin Bieber that have gone viral on YouTube. These artists and their fans are loyal to the service, which could provide them with a significant advantage over services that are less popular.

So what actually is YouTube Music? It’s an app designed to bring you straight to the hottest music videos at that moment, without being distracted by a cat juggling apples. The app allows you to scour the whole YouTube universe for artists you love and artists you soon will. “A nearly endless catalog,” as told by the site itself.

You open the app, and are immediately greeted with recommendations that you should check out. Also, the more you use the app, the more it  targets your preferences. After you decide on a track to jam to, when  there are not only suggestions for other videos when it’s over, but you can also check out different versions of the same song, including popular covers, remixes and more. You may be worried that doing all this on your phone could get annoying with a relatively small screen (unless you have an iPhone 6Plus), but YouTube has that covered. You can now cast the video you’re watching to your TV and watch the “Thriller” video in its intended form.

There have been a lot of reactions to the release of the new service, but the general consensus is that (in the words of Donald Trump) it’s a winner. Larry Miller, a professor at NYU, said in an interview, “Put every other service in the world in a bathtub, and you won’t begin to fill the bottom with respect to the size of YouTube’s on-demand streaming service.”

YouTube has a unique effect on the world, especially since it’s free. Spotify and Apple Music rely on paid subscribers to generate content, since the content is being provided by people who want to have dinner on their tables at night. YouTube’s core values center around the fact that people could create whatever they wanted and people all over the world could see it. Multiply that by billions of videos and ten years later, you have a monumental website that creates the lives that a lot of people like Tori Kelly are living today. This influence is something that Spotify can never have, simply because by requiring a paid subscription, they eliminate some people from even being able to use the service. YouTube, and now YouTube Music is available to anyone with access to internet.

The big question about Apple Music’s release was “Why would you switch to Apple when you’re perfectly happy with Spotify?” Well now my question about YouTube Music is “Why wouldn’t you switch to YouTube when you get more for free?” It’s a game-changer.

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One Response to “What is YouTube Music?”

  1. Latest Video Songs Of Happy New Year Youtube News - Unique Marketing on November 18th, 2015 1:03 pm

    […] What is YouTube Music? If you've been on YouTube in the past few days, you may have seen ads for a brand new service being launched by the Google-owned website, called YouTube Music. Recently, there has been a huge shift in the way we listen to music, and a debate has … Read more on Chargerbulletin […]

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What is YouTube Music?