Netflix again raised the prices for its user plans on March 26, the second time in less than two years the streaming service hiked its prices.
The company updated its Plans and Pricing page to reflect the new prices. The standard with ads plan went up $1 a month, while the standard and premium plans, as well as the fee for users in additional households, went up $2 a month.
This places the current costs at $8.99 per month for the standard plan with ads, $19.99 for the standard plan, $26.99 for the premium plan and a $7.99 or $9.99 fee to add additional users depending on whether or not the plan includes ads.
Netflix said new subscribers will see the price change upon joining, while current members will see them reflected in future bills after receiving an email notification.
Students aren’t happy.
“As someone who doesn’t watch all the time, it makes me wonder how they’re going to attract new users when they keep jacking up the price,” said forensic science sophomore Asa Miller.
Chemical and biomolecular engineering junior Dareen Darwish said that she stopped using the streaming service after the Netflix Household update, which established the additional user fee with the help of IP tracking to determine and limit streaming locations.
“I got kicked off it,” Darwish said. “And I don’t want to pay it myself. I can’t split it with someone if we’re not in the same house because of the rules.”
Darwish said the household update could be especially difficult for college students to navigate when living away from home.
Within each home, the amount of devices able to log in to Netflix is also limited to two for standard users and four for premium users.
“When you’re in the same house, you can’t even put all your devices to it,” said actuarial science senior Daniyal Shaikh. “You know, because you have your laptop, your phone, and you have your TV.”
The company revealed its intentions to update its mobile app and expand its short-form video feature. Beyond that, the company has not announced its future plans.
“They’re getting so greedy when there’s not much included with their subscription,” said Darwish.
The price update came after the service increased its live features over 2025, with the addition of Major League Baseball games and more video podcast episodes for shows such as Barstool Sports and iHeartMedia offerings.
The company was also outbid by Paramount Skydance for the purchase of Warner Bros. Discovery in February. Netflix co-CEOs Ted Sarandos and Greg Peters said in a press release that the bid made by Paramount Skydance made the deal “no longer financially attractive” and opted instead to continue to “delight our members, profitably grow our business, and drive long-term shareholder value.”
