Netflix stands out from other platforms with TUDUM event


Photo courtesy of Unsplash/David Balew

A person watches Netflix from bed.

On Sept. 25, Netflix held its first-ever global “TUDUM” fan event. The name is inspired by the widely-recognizable sound you hear when you open the Netflix application.

TUDUM was a three-hour live-streamed event that featured Netflix’s biggest stars and showed trailers for upcoming projects for the platform. Netflix is the first streaming platform to hold a widespread event to promote their upcoming content, and the promotion was available on all of Netflix’s YouTube channels, Twitch, Facebook and Twitter in 29 languages. Between all of those platforms, the event drew more than 25.7 million views and billions of social media impressions in over 150 countries.

This could change the way that other streaming services and TV networks advertise their programming. Building buzz for upcoming movies, new and returning shows and then dropping all of the trailers at once with a live audience of millions is a unique way to bring attention to a platform. Even though Netflix is already one of the most essential streaming platforms, broadcasting an annual TUDUM event has the potential to attract millions of new subscribers.

In an interview with TechCheck, Netflix analyst Nat Schindler said, “This event was important for Netflix just to highlight the difference between it and other services” and “the amount of content that Netflix has is unparalleled.”

With TUDUM, Netflix was able to create a fan event, similar to Comic-Con and DC FanDome. This has the potential to set a precedent that other streaming platforms may follow in the future.

Some new Netflix releases to look out for include: “Red Notice” on Nov. 12, “Tiger King” season two on Nov. 17, “La Casa De Papel” (also known as “Money Heist”) season five on Dec. 3, “Don’t Look Up” on Dec. 10 and “Emily In Paris” season two on Dec. 22. In 2022, you can watch “Stranger Things” season four, “Bridgerton” season two, “The Umbrella Academy” season three and the season four, series finale of “Ozark” that will be split into two parts.