NBCUniversal’s: Peacock

NBCUniversal has been working with Comcast to deliver Peacock, a streaming service that the company hopes will change distribution of new media, as much as possible.

“This is a very exciting time for our company, as we chart the future of entertainment,” said Steve Burke, chairman of NBCUniversal.

In their announcement, NBCUniversal and Comcast said there would be three different subscription tiers, in an effort to appeal to all consumers. The first tier is called Peacock Free, which is, as the name implies, free to the consumer but includes ads and carries only a limited amount of programming. That “limited amount” includes more than 7,500 hours of programming, including next-day access to current NBC TV shows and Universal movies.

Peacock Premium includes ads for $4.99/month, or an ad-free version for $9.99/month. Both versions will offer the same content. Comcast and Cox cable customers will also receive access to Peacock Premium with ads, and they can choose to upgrade to ad-free for the extra $4.99 a month and they will be able to access the service early on April 15 before its national launch on July 15.

One Peacock advantage is its inclusion of live sports. Customers of Peacock Premium will have access to live sports, with the addition of Premier League Soccer to be added in August.

Unlike other services such as Netflix or Hulu, Peacock will not rely on third-party studios for a majority of their content, which means Peacock will have fresh content for its customers. NBCUniversal has a large catalog of television shows and movies, as well as open contracts/deals that can keep new content flowing on the service. As soon as they leave Netflix in 2021, both “The Office” and “Parks and Recreation” will become Peacock exclusives. Other NBC content that is currently streaming on Hulu, such as “Brooklyn-99,” will remain on both Hulu and Peacock until NBCUniversal’s deal with Hulu ends.