People know her as Lady Gaga, the musical artist who told us we’re born this way. 

Last year, Gaga starred in her first, Oscar-nominated, cinematic role alongside Bradley Cooper in A Star is Born. In September, she entered the beauty industry with the launch of her brand, Haus Laboratories. 

Gaga teased the launch on July 9, when she posted a trailer for the company on Instagram and said, “They say beauty is in the eye of the beholder, but at Haus Laboratories, we say beauty is how you see yourself.”

There are six collections available, including Haus of Goddess, Haus of Rose B*tch, Haus of Metalhead, Haus of Chained Ballerina, Haus of Rockstar, and Haus of Dynasty. 

Gaga announced two more products—an Eye Armor Kit and Armor Masque No. 1. The Eye Armor Kit includes Liquid Eye-Lie-Ner and Armor Wingtips No. 1. The wingtips are stickers that can be used on the eyes to emulate eyeliner. The Armor Masque are lace-looking stickers meant for use around the eyes.

The collections sell for $49.99, but each of the products can be bought individually. The liquid shimmer powders go for $20, lip glosses for $18, and lip liners for $16. The Armor Masque is $25, and the eye kit is $35.

Gaga said in an Allure interview, “I want people to feel completely liberated by this line, to do whatever they want with it. Whether they wear a ton of it, buy it—or don’t. I just want them to love the message.”

And that message is “Our Haus. Your Rules.” 

Gaga said, “If I’m not changing people’s lives, what are we doing here?”

Products from Haus Labs are available for purchase through their website, and Amazon.