By NADINE NORTHWAY, CHRISTINA CONSTANTINOPOULOS, AND TYRUS WATSON
UNH’s own Purebred Records is pleased to announce their first ever release. On May 7, New Haven hip-hop artist Lansky Aloi will debut his first full-length 50 Shades of L.A. album. Aloi is a graduate student at UNH and is building quite the following in New Haven County.
With catchy hooks and an energetic delivery, Lanksy’s album is the perfect summer soundtrack. But he’s no one-trick pony. 50 Shades showcases stylistic variety while steering clear of clichés in today’s pop music, and every song is built around Aloi’s honest, insightful lyrics.
Tracks transition smoothly from high-energy club bangers to more subdued, personal pieces that, all in all, present listeners with a well-rounded and engaging listening experience. Engineered by UNH senior Jahmar Davis and mastered by UNH professor Roger Arnold, 50 Shades of L.A. shines sonically and is primed for play on the radio or at your next house party. There really is something for everyone on the record.
It isn’t often that an artist’s first release features a strong sense of musicality, lyrical craftsmanship, and pop sensibility. Lansky Aloi has managed to capture all of that here. Don’t miss out on the next big name in hip-hop. Check out 50 Shades of L.A. on iTunes and keep up with him on Facebook at www.facebook.com/LanskyAloi .